ETHEREAL COVENANT
Some things need a ethereal mindset
or in the lack thereof, consequence and circumstance will keep it real
Welcome to the Ethereal Covenant
We are a design strategy, product, and technology firm.
We believe the future belongs to those who inspire - To those who speak to the beyond.
Beyond need, and into the realm of longings.
STRATEGY | DESIGN |TECHNOLOGY
Winning the Three Realms
Arent we all exhausted dealing with bored, tired mechanical ways of assumed user delight?
Surely, there has to be a more universal speak, a way to reach and connect product and heart on a more intimate level
THE TEMPORAL & TRANSACTIONAL
The realm of everyday
We need a vehicle to interact, the transactional layers give us just that. We generally call this the product, the user experience, meeting the need.
As creators, it's all about meeting the user at the points of need. (or is it?)
THE EMOTIONAL AND THE DELIGHTFUL
The realm of the soul - Personal and collective feeling
We need a vehicle to interact, the transactional layers give us just that. We generally call this the product, the user experience, meeting the need.
As creators, it's all about meeting the user at the points of need. (or is it?)
THE ETHEREAL :
PURPOSE, VALUE & AUTHENTICITY
The realm of the ethereal - Connecting to the innate longings we have
Beyond needs, we are all driven by innate longings that we as humankind gravitate to.
Products and services that bring us closer to these longings are those that will win in end.
Winner Man Equations
Creating sustainable competitive advantage, over the long, medium, and near term, across loyalty, customer acquisition, and intimacy with customers
BASE
(Experience Laggards)
UX & DESIGN
(Experience Leaders)
+ 12-15x over 10-12 yrs
CX
(Customer Experience Leaders)
+ 9-12x over 3-5 yrs
PX
(Purpose Driven Experience Leaders)
+ 3-7x over 3-5 yrs
UX & UI
User experience is the closest linked to the convenience of use and directly applying the product and service to meet a need
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CX
Overarching mobilization of the organization to provide 360 service of the user by the organization. this transcends the product itself, and focusses on serving the user across the value chain
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PX
Purpose driven unity, between the user's values and mental models and the organizations value's, missions, systems, products and services.
It serves the underlying longing along with the pressing need.
Contact us for our unique PX framework
CONTACT US
201,301, Shanta Building, 18th June Road,
Panaji, Goa 403001
+91 782 940 4555